VYNCHE
01 | AI‑powered e‑commerce
Senior Amazon leadership, with AI doing the heavy lifting.
I've helped e-commerce brands scale since 2007, leading Amazon, marketplace and DTC growth across the UK and Europe. Today I'm Head of Amazon & E-commerce for a UK health supplements brand, where I build and manage AI agents that handle customer service, marketing, Amazon operations and ads, saving the business £150,000 a year.
That's the model I bring to every contract: deep marketplace experience, with AI running e-commerce leaner. Fully remote, contract or interim.
Fractional Head of Amazon
Strategic leadership for your Amazon and e-commerce channels: growth plans, agency management and board reporting. Contract or interim, fully remote.
01
AI Agents for Operations
I design, build and run AI agents for customer service, replenishment, inbound planning, reporting and marketing output, cutting costs without adding headcount.
02
Amazon & Google Ads
Amazon PPC, DSP and Google Ads managed for profitable growth, plus European marketplace expansion across UK, DE, FR, IT and ES.
03
£150k saved a year · 40% faster customer service · £25k to £2.2M growth · 18+ years on Amazon ·
02 | RESULTS
1. £150k Saved With AI Agents
At a UK health supplements brand I built AI agents across customer service, marketing, Amazon operations and Google Ads, saving £150,000 a year and cutting customer service response times by 40%.
2. £25k to £2.2M on Amazon
Grew Fun Shack's Amazon channel from £25k to £2.2M a year through range gap analysis, targeted PPC and seasonal stock planning. I also led a four-language European relaunch for Fiestas Guirca, lifting listing visibility by 40%.
03 | WHAT OUR CLIENTS SAY
01
"John was ahead of the curve. He spotted marketplace and AI trends before we did and turned them into practical plans. Under his lead our Amazon sales improved by 30%."
David
Mark
"John took us from the UK into Germany, France, Italy and Spain on Amazon. He localised our listings, set up pan-European fulfilment and ran PPC in every market. Within 12 months, Europe accounted for 40% of our Amazon sales."
02
Hubert
"Excellent cooperation from start to finish. John worked seamlessly with our marketing, operations and customer service teams, and kept our external agencies aligned and accountable. Reliable, trustworthy and creative, he made everyone around him more effective."
03
Let's find your savings · Book a call ·
Tell me about your business and I'll show you where AI agents could cut costs in your Amazon and e-commerce operations.
Or send a message